S?rensen used different video assets to highlight a variety of storytelling and character aspects within Cookie Cat Pop, but he also focused on the importance of the video asset?s actual format as well as its content. The Solution: Hiss-terical over creative trafficĬreating a compelling video asset is the most cost-effective way to demonstrate core game features and entice key demographics to install the game. Harnessing the power of Chartboost?s global network of engaged gamers, Tactile launched successful, at-scale acquisition campaigns that incorporated vertical creatives for the best-possible ad experience and higher conversion rates. Recognizing the need to drive a high volume of quality traffic, ?S?rensen?s UA team looked to the Chartboost network to support their massive global launch budget and deliver the most immersive ad experience ? vertical video. However, these channels couldn?t deliver the volume that Tactile needed to justify their return on ad spend (ROAS). The Challenge: Vertical is the cat?s meowīefore launching campaigns on Chartboost, Tactile relied heavily on traffic generated from Facebook and Google. By partnering with Chartboost, Tactile was able to tap into a global audience and significantly boost click-to-install rates for Cookie Cats Pop. With the launch of their newest title Cookie Cats Pop, Tactile?s Senior User Acquisition Manager Asger S?rensen leveraged Chartboost?s vertical video to deliver a seamless in-app ad experience at scale.

Founded on a mission to create quality games with a highly engaged global audience, Tactile Entertainment ? the Danish game developer studio who brought you chart-topping games such as Bee Brilliant, Skyline Skaters, and Disco Ducks ? thrives on building addictive casual puzzle solvers.

Cookie cats pop game